Planning a festive campaign that fills your shop

For many shops, a few festive weeks bring in a big share of the year's sales. Yet most campaigns start a few days before the festival, when everyone else is shouting too.

Week 1: plan the offer

Decide one clear offer people can remember. Shoot your products, with models if you sell clothing or jewellery.

Week 2: build interest

Start posting teasers and run ads to people near your shop. Collect WhatsApp enquiries early.

Weeks 3 and 4: push

Daily stories, reels with real customers, reminder ads to people who already showed interest, and a review QR at the counter for every festive customer.

After the festival

Look at what came in: enquiries, walk-ins, reviews. That tells you what to do bigger next season.